Blog

We encourage you to read the latest from our blog, there’s some really good stuff in here. We’ve spent countless hours writing about the latest and greatest in digital marketing to share with all of you. Enjoy!

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SEO Versus Social Media

SEO Versus Social Media Some of you may find our point of view somewhat controversial, however our objective is to educate and as a full service web design and marketing company serving the Nanaimo area since 1995 and Vancouver since 2010 we have considerable experience and awards in new media marketing. We see it every…

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Mobile Marketing Solutions

Why care about Mobile Marketing? 87% of all Canadians have their mobile device within reach 24/7. (Source: Morgan Stanley.) 50% of mobile searches have led to purchases. 70% of mobile users have compared prices via the mobile web. (Source: Google “The Mobile Movement: Understanding Smartphone Users” 2011.) On average, Canadians spend 2.7 hours per day…

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Webacom hosts Chamber Mixer

Webacom hosts Chamber Mixer Mark Corbett, Marketing Manager for the Nanaimo Museum even brought a guest all the way from Brazil. She is a tax lawyer and has never visited Canada before. Thanks Mark! We had many new faces including Lee’s Chicken, Nanaimo Subway (they catered the event), Vancouver Island Conference Centre, Nanaimo Port Authority,…

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Social Media Marketing versus Search Engine Marketing

Social Media Marketing versus Search Engine Marketing We recently had a client ask us if the CEO of the company should simply use Twitter instead of the news feed on their website as in his opinion it was much easier for the boss to post news in this format. We were surprised. Why? Because they…

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What Is A QR Code And Why Do You Need One?

What Is A QR Code And Why Do You Need One? Bar codes have been used for industrial and market purpose for a long time, and become very popular since they speed up many processes and can provide a convenient and accurate solution for storing useful information, and allow users to obtain the information easily…

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Words of the Web - Good Copy Sells

Words of the Web – Good Copy Sells As we’ve often seen on the web, many sites will go to great lengths for design and aesthetic appeal, but will make sacrifices on the content by hiring someone who’s inexperienced for a low rate or by writing it themselves.  This could mean that your site will…

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Is Your Website Bringing You New Business?

Is Your Website Bringing You New Business? A website is intended to educate your prospects and get them to take action when they are ready to purchase. Your website should be bringing opportunity on a monthly basis. A website that is self-generating leads can increase the value of your business substantially. Search Engine Optimization is…

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What do your Customers react to Online?

What do your Customers react to Online? The days of flash animated intros with the “enter here” button are gone. As people have learned how to research products in search engines they don’t want to select a page and find out none of the content is relevant. Appearance is still important, however the simpler the…

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Why Video is Important to Today's Marketing Efforts?

Why Video is Important to Today’s Marketing Efforts? The most popular of the above has to be the proliferation of video as a medium on the web. During the recent writers strike in the US, it was shown that more people were watching short videos on YouTube than turning on the TV set. This makes…