Web Design
SEO
PPC
Social

Building a Modern Brand in a Traditional Industry

Thunderbird Plumbing is an established plumbing company serving Greater Victoria, with a strong reputation built over the past decade. As the business continued to grow, their existing website no longer reflected their brand, service quality, or forward-thinking approach.

The objective was clear: design and develop a fully custom website that would position Thunderbird Plumbing as a modern, trustworthy, and approachable alternative to outdated competitors, while maintaining and strengthening their existing search visibility.

Custom Website Design & Development

We designed and developed a fully custom website, allowing for flexibility while delivering a completely unique user experience.

The design strategy focused on Thunderbird Plumbing’s core differentiator – a youthful, energetic, and customer-first approach, moving away from the dated, cluttered feel common in the industry.

Key elements included:

• Clean, modern layouts with strong visual hierarchy
• Prominent use of real team imagery to build trust and authenticity
• Clear messaging aligned with homeowner pain points
• Mobile-first responsiveness and performance optimization

The homepage was structured around the “3-second rule,” immediately answering:

• What services are offered
• Who they are for
• How to take the next step

Conversion-Focused Structure

This wasn’t a brochure site, it was built to generate leads.

We prioritized Thunderbird’s highest-value services, including:

• Poly-B Replacement
• Drains & Sewers
• 24/7 Emergency Plumbing

Each service was supported with dedicated landing pages designed around high-intent search behaviour and clear calls-to-action.

A prominent “Book an Appointment” CTA was integrated throughout the site and connected directly to Service Titan, streamlining the booking process and reducing friction for users.

SEO Preservation & Growth Strategy

Unlike a typical rebuild, this project required careful handling of existing organic rankings.

Before launch, we conducted a full audit of the previous website structure and implemented a detailed 301 redirect strategy to ensure all high-value pages retained their authority and search positioning.

On-page SEO was also restructured to better align with current search intent, particularly around key revenue-driving services.

This approach allowed Thunderbird Plumbing to transition to a new platform without sacrificing existing visibility, while creating a stronger foundation for future growth.

Scalable Marketing Foundation

The site was built with ongoing marketing in mind.

Post-launch, Thunderbird Plumbing entered a digital marketing program including:

• Ongoing SEO optimization
• Google Ads campaign management
• Meta (Facebook & Instagram) advertising

The new website provides a scalable foundation designed to support long-term lead generation, campaign performance, and content expansion through the Learning Hub.

Results

• Successful launch of a fully custom, high-performance website aligned with brand positioning
• Preservation of existing organic rankings through strategic 301 implementation
• Improved user experience and navigation across all devices
• Increased visibility and engagement for high-value service pages
• Strong foundation established for ongoing SEO and paid advertising growth