Web Design
SEO
Hosting

Creating a Polished Website for a Nanaimo Countertop Company

S&G Granite and Marble is a family-owned countertop company based in Nanaimo, BC, serving residential, commercial, multi-family, and outdoor living projects across Vancouver Island. Their work includes granite, quartz, and marble countertops for kitchens, bathrooms, commercial spaces, outdoor kitchens, fireplaces, and custom projects.

The goal of the project was to create a professional website that clearly showcases S&G’s products, craftsmanship, process, and project experience while making it easier for potential clients to request a consultation or visit the Nanaimo showroom.

Custom Website Design & Development

We designed and developed a refreshed website that gives S&G Granite and Marble a stronger, more polished digital presence.

The design needed to feel high-end without becoming too corporate. S&G’s work is visual, tactile, and detail-focused, so the website was built to highlight their materials, finished projects, and hands-on process in a clear and attractive way.

Key elements included:

• A clean, modern design suited to a custom countertop and stone fabrication business
• Clear navigation for products, projects, process, FAQs, and contact information
• Product sections for quartz, marble, and granite
• Project sections for commercial, residential, multi-family, and outdoor living work
• Strong calls-to-action encouraging visitors to get in touch or visit the showroom
• Mobile-responsive layouts for homeowners, contractors, designers, and developers browsing on any device

Product & Project-Focused Website Structure

Because S&G works with multiple materials and project types, the site structure needed to make their services easy to understand without overwhelming visitors.

The website organizes products into quartz, marble, and granite, helping customers compare materials based on style, durability, and intended use. It also separates project categories into commercial, residential, multi-family, and outdoor living, making it easier for different types of clients to find relevant examples and information.

This structure supports both user experience and SEO by giving each major service and material its own clear place on the website.

Highlighting the Process

A key part of the project was helping visitors understand what it is like to work with S&G Granite and Marble.

The website outlines their process from consultation and material selection through fabrication and installation. Their Nanaimo facility, showroom, and hands-on support are important trust factors, especially for customers making a large investment in their home or commercial space.

By making the process more visible, the site helps reduce uncertainty and gives visitors a clearer path from initial interest to consultation.

SEO Foundation

As part of the project, we implemented an SEO structure designed to support local visibility for countertop, stone, quartz, granite, and marble-related searches in Nanaimo and across Vancouver Island.

The page structure was developed around important search themes, including granite countertops, quartz countertops, marble countertops, countertop installation, countertop fabrication, residential countertops, commercial countertops, and outdoor living surfaces.

This gives S&G Granite and Marble a stronger foundation for organic search growth while making the website more useful for customers researching materials and project options.

Reliable Website Hosting

S&G Granite and Marble’s website is hosted through Webacom, giving the company a professionally managed hosting environment.

This helps support website stability, performance, security, and ongoing accessibility for visitors looking for countertop products, project inspiration, showroom details, and contact information.

Results

• Successful launch of a modern website for a Nanaimo countertop and stone fabrication company
• Improved organization of products, materials, projects, and process information
• Clearer navigation for homeowners, contractors, designers, developers, and commercial clients
• Stronger local SEO foundation for granite, quartz, marble, and countertop-related searches
• More prominent calls-to-action for consultations and showroom visits
• Professionally managed website hosting through Webacom
• Scalable structure to support future project galleries, product updates, and SEO growth