Social Media

Social Media Strategy

As with all aspects of digital marketing, before allocating time and resources it’s important to put a plan together. We can help you figure out what you want to achieve, and which social media platforms are most appropriate for your goals. Based on user personas, we’ll ascertain who you want to target and how you want to talk to them. Whatever we decide, we’ll ensure it complements your overall marketing strategy.

• Growing Your Audience
  Once we’ve chosen which networks to focus on, we can help you gain new followers, improve your reach and build your audience. By creating a steady stream of engaging content, we can make your social media posts something people genuinely want in their feeds. Whether your KPI’s are based around click-throughs to your website or increasing the number of impressions, we’ll make sure you’re connecting with the right people.
• Facebook Contests
  To keep your audience active and interested, you’ll want to run inventive campaigns that grab their attention – and keep it. We create on-going, interactive social campaigns including Facebook contests to grow your reach and engage your followers. Facebook contests are a highly effective way to increase fans and followers and offer high ROI. Harmonizing with larger-scale advertising initiatives across multiple channels, our in-depth research ensures your campaigns are always backed by data. You’ll quickly discover why social media can be a vital part of the marketing mix.
• Promotions, Ads & Sponsored Content
  Organically shared content can get you so far, but we can also put together promotional plans to augment your content, boost posts and reach a wider audience. We’ll carry out in-depth research to gain a deep understanding of your customers, then make recommendations on how you balance your budget between content and ad spend. With greater social media intelligence, we can target the right people with the right messages at the right time.
• Multimedia Content & Video Production
  Today’s audiences are used to enjoying a wide variety of content. Depending on your needs, we have the in-house skills to create different types, including video. Video needs to be accessible, interesting and relevant. We’ll help you develop a concept, write a script, shoot and edit video. We’ll match video content to your objectives – whether you need a 10-second advert for YouTube or a 10-minute overview of a procedure, we’ll ensure you stick to your brand story. We can help you produce a variety of slick, attention-grabbing videos, from one-off social campaigns to rich video content embedded throughout your website. The aim is to make thumb-stoppingly good content that’s shareable and engaging.
• Website Integration
  To draw attention to all the great content we’re creating, we can build social feeds directly into your website. Embedded walls populated with high-quality imagery make for visually striking additions. We can also make sure your own web content is easy for your visitors to share across a variety of networks by creating tasteful tabs and innovative buttons that aren’t simply hidden away in the footer.
• Analytics & Reporting
  We crunch the numbers so you don’t have to. We’ll regularly check your social media performance and ensure everything is still on course. Using analytics and insights, we pore over impressions, page action, likes, views and comments to make sense of your engagement and reach. This allows us to report back on what’s going well and where we need to target next. We’ll modify what we’re posting and benchmark against the past to make sure you’re always getting the most possible out of social media.