Karen Watson is a professional freelance artist and children’s illustrator who lives and works on Canada’s breathtaking west coast. Her original illustrations, custom watercolour paintings, and whimsical art prints convey a sense of wonder, magic, and beauty loved by children and adults alike.
We began working with Karen Watson when she transferred her hosting over to us and we have since built her a fantastic new WordPress website with ecommerce to help show off her incredible portfolio and sell prints.
The website needed to provide a great user experience to visitors but ultimately, it needed to drive sales of her prints. To do this we carefully planned the content and architecture to grow organic search traffic. Each user flow was carefully considered and helped lead to the key conversion driver to purchase a print.