Evolution of SEO
Search, SEO or Search Engine Optimization is a continuously evolving discipline driven by technological and algorithmic advances. However, its core principle has never changed – to unite relevant brands and products with consumer needs. Our organic SEO approach identifies and brings your brand in direct contact with relevant, informed consumers. Many of the techniques we used decades ago still hold true today. Combining tried and true with the latest and greatest is what will lead to reaching the top of search engines results.
Key to effective SEO and PPC is long term planning. We can help establish clear and attainable objectives from the very beginning, ones that will provide a solid ROI. We’ll spend time with you and your team to understand your brand, audience, products and services in detail. We’ll often visit your location and immerse ourselves into your business so we can start to release the potential for great SEO and PPC results.
We don’t use a one size fits all template. Before we formulate a strategy, we delve deep into our client’s needs and wants to identify the real company objectives and what success looks like to you. We use various insights and knowledge to select keywords and develop real, actionable KPIs that deliver solid results.
- Technical SEO & PPC
One of the fastest and most effective ways to improve SEO is to scrutinize the technical aspects of your website. Everything from on-page optimization and link building to metadata and page speed will be reviewed and improved. Using our sophisticated set of tools, we can crawl your website looking for errors and opportunities, then fix them. Future search campaigns are very much dependent on having a solid SEO foundation, so the technical side of websites should never be overlooked. In addition to the best organic SEO, we are also Google Ads certified. Therefore, we understand the ins and outs of the Google dashboard from setting click budgets to removing negative keywords to effectively manage all your PPC ad campaigns.
- Content Marketing
The content on a page is what makes it worthy of its search result position. It creates relevance, telling the search engines what to rank it for. By performing extensive keyword research and a thorough content audit, we can start to create new content that people will find relevant and engaging, improving not just rankings, but also the user experience. Remember – a search is just part of the story. Great content will inspire someone to act, converting them into a valuable customer.
- Local SEO
Your business type will dictate the importance of your local SEO strategy. For a multi-branch organization with local customers, it’s essential. It can be the difference between a successful campaign and an underperforming one. We’re experts at effective local SEO and understand the intricacies of optimizing for localized searches and Google Maps. Local SEO has become more and more important – that’s why we use real-time tools to monitor our clients’ listings and quickly fix any inconsistencies.
- Site Migration
In this day and age brands must keep up to date with the latest website trends or get left behind by their competitors. Full website rebuilds often take place every few years. This can have a major implication on the search visibility and keyword rankings. Our meticulous approach to site migration helps brands maintain strong rankings from old to new whilst carefully monitoring keyword movement and being quick to react to conserve high rankings.
- Penalty Removal
Gone are the days of quick wins and shortcuts – those are against the rules. Google and the major search engines now dish out severe and often devastating penalties, often resulting in huge drops or the complete removal of search rankings. If this happens to your brand, we’ve got the expertise and experience of removing these penalties and putting together an effective SEO plan without bending the rules.
- PPC Management
Google ads are a great way to instantly obtain clicks to your website. We are Google certified and meticulously plan and execute PPC campaigns to ensure you receive the highest return on investment possible. The best part of PPC is how finely we can target your demographic down to the exact type of customer within the exact area you are seeking.
- Data and Insight
The sheer amount of data that’s available today is breathtaking. The savviest of marketers tap into this resource to help form a robust digital strategy. We use internal client data to help make informed decisions on budget management, understanding the audience and their user experiences. We also use data to produce interesting content and give our clients a competitive advantage.
As predicted, mobile usage has surpassed desktop. The number of smartphone users is increasing every day, with people receiving their information on the move. Chances are, they’re visiting your website and engaging with your content on their mobile device. When it comes to ranking, even Google has given priority to mobile-friendly websites – to ignore the rise in mobile usage would be incredibly detrimental. It’s critical that all companies have an effective mobile marketing strategy and really understanding their mobile audience. We can help you design content with mobile platforms in mind and make strategic use of SMS/MMS marketing and mobile apps.
- Analytics & Reporting
Once a search campaign is in full swing, we can start providing detailed reports. Using a selection of specialized software, we can illustrate your keyword positions, search visibility, content placements and anything else relevant to your KPI’s in a simple-to-digest format. We’ll provide insight and analysis alongside the data so you can quickly understand what’s going on and how everything is doing.