Web Design

SEO

Social

Branding

Print

Amplifying the Shopping Experience

Woodgrove Centre, Vancouver Island’s largest shopping centre, sought to revitalize its online presence and engage shoppers through a multi-faceted digital and print marketing strategy. Webacom, their trusted creative partner for a decade, was entrusted with this comprehensive project.

We began by launching a new, user-friendly website that showcased the centre’s diverse range of retailers, dining options, and entertainment offerings. The website was optimized for both desktop and mobile devices, ensuring a seamless browsing experience for shoppers.

To further engage their audience, we implemented a vibrant social media strategy, creating captivating content and running interactive contests that drove traffic to the website and increased foot traffic to the mall. We also designed eye-catching in-mall signage and print materials to promote special events and seasonal campaigns.

Results:

• The new website resulted in a 135% increase in conversion rates and a 50% decrease in bounce rates, indicating improved user engagement and a more effective online presence.
• Woodgrove Centre’s social media following tripled, with a surge in engagement and a more active online community.
• The integrated digital and print marketing efforts led to increased customer loyalty and a stronger brand identity.