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Elevating the Holiday Spirit

Oakridge Park, Vancouver’s premier shopping destination, sought to create a memorable holiday experience for their shoppers. They partnered with Webacom to develop a unique and engaging digital campaign that would capture the essence of their luxurious brand.

Webacom conceptualized and executed a sophisticated email campaign that linked to a dedicated micro-site featuring a captivating custom video animation. The animation, infused with Oakridge Park’s brand elements, delivered a heartwarming holiday message that resonated with their discerning clientele.

Results:

• The holiday e-card campaign resulted in a 75% open rate and a 24% click-through rate, exceeding industry benchmarks.
• The micro-site received a significant amount of traffic, with visitors spending an average of 2 minutes engaging with the content.
• The campaign generated positive feedback from shoppers and strengthened Oakridge Park’s reputation as a premier shopping destination.