Social

Branding

Print

Creating Engaging Shopping Experiences

Mayfair Shopping Centre, Victoria’s leading fashion-focused shopping destination, sought to enhance their shopper engagement and brand visibility. They partnered with Webacom to develop a comprehensive digital and print marketing strategy that would resonate with their fashion-forward clientele.

Webacom designed and executed a series of engaging social media promotions and contests, leveraging platforms like Facebook and Instagram to connect with shoppers and create excitement around new arrivals, seasonal events, and special offers. We also developed eye-catching print materials, including posters, flyers, and brochures, to promote these initiatives within the shopping centre.

Results:

• The social media promotions and contests generated a 187% increase in social media engagement, with a significant rise in likes, comments, and shares.
• The print materials effectively promoted the online campaigns and drove foot traffic to participating retailers.
• The combined digital and print marketing efforts strengthened Mayfair Shopping Centre’s brand image and fostered a loyal community of shoppers