Web Design
SEO

Building a Clear Path to Coast Road’s Expertise

Coast Road Contracting Ltd. is a long-established civil construction company on Vancouver Island, focusing on road building, site preparation, excavation, municipal infrastructure, utilities, and complex remote-access projects. Their previous website didn’t reflect the scale of their work or the professionalism behind their operations. They needed a modern platform that conveyed trust, experience, and the full breadth of services they offer across Vancouver Island and coastal communities.

We created a clean, structured WordPress site with a practical, industry-focused design. The homepage highlights Coast Road’s decades of expertise, reinforced by strong project photography sourced from the client’s work in the field. Quick-access navigation allows visitors to easily view services such as road construction, land clearing, utilities installation, heavy civil work, and remote site development.

Service pages were rebuilt with clear content hierarchy, emphasizing the real-world capabilities Coast Road brings to commercial, industrial, municipal, and residential projects. Each page includes straightforward descriptions, project-driven imagery, and highly scannable layouts suited to contractors, developers, and municipal decision-makers.

On the SEO side, we developed optimized titles, meta descriptions, and content themes built around high-value terms such as “Vancouver Island civil construction,” “road building contractors,” “site preparation services,” and “excavation contractors Nanaimo/Comox/Port Alberni.” We also improved crawlability, added structured service sections, and ensured image alt text reflected real industry terminology without keyword stuffing. This established a strong baseline for local ranking improvements in competitive construction search categories.

Results:

• Visitors can now clearly understand Coast Road’s service offerings and project capabilities at a glance, improving overall inquiry quality.

• The new SEO-structured content strengthens visibility for key construction-related terms across Vancouver Island communities.

• The modern design and simplified navigation create a more professional first impression that aligns with Coast Road’s long-standing reputation in the civil construction sector.