Web Design

SEO

PPC

Igniting Online Safety Awareness

Arbutus Fire Safety, a Vancouver Island-based company specializing in fire protection services, sought to enhance their online presence and reach a wider audience of potential clients. With a focus on quality inspections, competitive rates, and reliable service, they partnered with Webacom to develop a website and implement a digital marketing strategy.

Webacom designed and developed a comprehensive WordPress website that showcases Arbutus Fire Safety’s range of services, including fire extinguisher inspections, fire alarm system maintenance, and fire safety training. The website features informative content on fire safety regulations, tips for preventing fires, and resources for businesses and homeowners.

To maximize their online visibility, we implemented a dual approach, combining SEO and PPC. Our SEO experts optimized the website content and targeted relevant keywords to improve their search engine rankings and attract organic traffic. Simultaneously, we launched targeted PPC campaigns to reach potential clients actively seeking fire safety services in their area.

Result:

• Since the launch of their new website and digital marketing campaign, Arbutus Fire Safety has experienced a 192% increase in website traffic.
• The targeted PPC campaigns have resulted in a 157% increase in clicks and a significant boost in service inquiries and bookings.
• Their improved online presence has helped them establish a stronger reputation as a trusted provider of fire safety solutions on Vancouver Island.