I really enjoy art and would like to direct the design of my new website… should I dictate my own ideas to the design team?

Your creative input is encouraged and appreciated. However, our design team and marketing experts consists of hundreds of years of experience developing thousands of websites. In most cases, our customers that allow us creative freedom receive the maximum return on investment.

When my web design mockup was submitted, all of the text is in Latin… why?

Don’t worry! This is called Latin filler and is only used in the mock up stage so show you how your design layout will look. Once the design mock up is approved we proceed to develop your website, create a template and each page, then insert your actual content.

When my design mockup was submitted, there is space to the left and right of the design…why?

We design your website to the most common screen resolution of 1024 x 768. This means that the design is formatted to fit within this resolution. The space on each side of the design is for higher resolutions and larger monitors. This space is “variable” meaning it will fill the screen from left to right.

When my design mockup was submitted, my logo seems a bit small… can we make it bigger?

A logo is meant for brand recognition, not shouting it to your customers. The larger your logo, the more your website looks like an advertisement. The purpose of your site is to educate your customers and have them flow from your home page to your contact page. If they think it is an ad they will move on.

What does “vector” mean?

A vector graphic is a graphic image drawn in shapes and lines, called paths. These vector graphics are resolution independent that appear smooth and crisp regardless of how magnified the image is on screen. Images created in Adobe Illustrator are vector graphics.

I found some great images online that I would like to use on my new website, is this ok?

No, images copied from the internet are copyrighted and you risk copyright infringement if you use them on your website. It is best if you use your own photography, purchase stock imagery, or have us come out and do a photo shoot.

Does Stock Imagery cost extra?

Yes, but very inexpensive. Images for web use average about $5.00 per image.

Can I use my website graphics for my print materials?

No, websites are designed for a screen resolution of 72 dpi. Print files must be printed at 300 dpi so anything designed for web must be re-designed for print.

What is a domain and why do I need one?

A domain is an internet website address that is required for all websites online. Domain names typically end with a suffix that denotes the type or location of a resource (for instance, “.com” for commercial resources or “.ca” for resources based in Canada).

What is a hosting and why do I need it?

Once your website is completed the site must be placed on a web “Server” (a computer which is permanently connected to the Internet). This means that your site can be accessed anywhere around the world at any time. Every web page, email, file, or online service is stored (“hosted”) on a server.