When it comes to driving traffic to your website from Google, there are two primary options: organic search engine optimization (SEO) and paid Google ads. Both methods have their own advantages, but when used together, they can create a powerful synergy that can greatly benefit your business. In this article, we’ll explore why the combination of both organic search engine optimization and paid Google ads is better than using only one.
First, let’s look at the statistics. According to a study by Word Stream, when users are ready to make a purchase, they are more likely to click on a paid ad than an organic search result. In fact, the study found that 65% of clicks made by users who intend to make a purchase go to paid ads. This is likely due to the fact that paid ads are prominently displayed at the top of the search results, making them more visible and easier to click on.
On the other hand, organic search tends to be used more for pre-research prior to making a purchase. This means that users who are in the early stages of the buying process are more likely to click on organic search results to gather information and compare different options. However, as they move closer to making a purchase, they are more likely to click on paid ads.
So, what does this mean for your business? It means that using both organic search engine optimization and paid Google ads can help you reach customers at different stages of the buying process. By using paid ads, you can target users who are ready to make a purchase and increase your chances of converting them into customers. At the same time, by using organic search, you can reach users who are in the early stages of the buying process and provide them with the information they need to make an informed decision.
In conclusion, the combination of both organic search engine optimization and paid Google ads can be a powerful tool for driving traffic and conversions to your website. By using both methods, you can reach customers at different stages of the buying process, improve your search engine visibility, and establish your brand as a leader in your industry.
ALL WEBSITES should have the foundational initial organic search engine optimization performed FIRST.
Prices are based on the quantity of pages on your website that needs optimization.
Prices for smaller websites start as low as $497.00, larger websites that typically include 10-12 pages start at $997.00 and up.
If you have a larger site, please send us your URL and we can provide a personalized quotation.
Google ads for a small business can cost as little as $497.00 a month including Google costs. An initial one-time setup cost is typically $500 per ad group.
*If you are in a highly competitive industry like law, HVAC, cosmetic surgery, non-surgical cosmetics, accommodations, contractors, housing, and similar high-demand services a higher budget is suggested.
Once your website has had its initial SEO this package includes managing Google ads, adding regular new organic SEO and maintenance of your website from plug-in updates to adding new content and imagery.
Pricing is based on how large an area and how many products or services you want to promote.
Small business packages start at $597 or less per month and include $300 towards the Google ad spend.
Your satisfaction is extremely important if for some reason you are not happy with our services and the results of our work, we offer a full money-back guarantee on all Webacom-related expenses.
*Does not include Google Expenses
*If your business is shutting down and/or changing names, no returns.
*You must give us the right to REMOVE the work we provided or no returns.
With over 25 years of experience in the digital marketing industry, Webacom has provided digital marketing services to nine countries worldwide. We are a fully certified Google Partner, ensuring the highest level of quality and expertise in our services. Our proven formula of combining organic SEO with paid ads has yielded impressive results for businesses of all sizes.
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Return on Investment? I can directly link that for every $1 spent on service purchased from the Webacom team I have been able to generate $150 in sales revenue. Tough to argue with that and why I can not afford to go anywhere else.