Content That Sells
From display ads to web pages, well written content is extremely important if you want to make the right impression with your customers.
Converting Readers into Buyers
Content marketing is a form of communication intended to encourage your viewers, readers or listeners to take action. We seek to generate increased consumption of your products or services in an effort to associate related qualities with your brand in the minds of consumers.
Different types of media can be used to deliver these messages, including traditional media such as newspapers and magazines, however more importantly these days, your website and through social media.
In reality content marketing is hard work. Great content requires an understanding of your industry and your demographic, as well as the ability to use compelling language that keeps people reading.
Fortunately we’ve built a team of hard working, like minded professionals who not only think creatively but are focused on one single minded goal of using our creative strategies to sell your products or services.
Push Versus Pull
We must now play in our customer’s world which is a major shift from previous traditional strategies that no longer have the same impact.
Entertain and Educate
Consumers have grown tired of the content that tries to “push” them towards buying which is why the most successful content these days is based on “pull” marketing. People don’t want to read a magazine or go online and be bombarded with advertising messages and will usually try to avoid them.
Creative content takes the communication to a new level and will entertain or educate first and sell second. This form of marketing has become increasingly important as brands fight for their market share. With millions of messages vying for attention, your marketing must be unique and stand out or risk failure.
Content is King
If customers can relate to you through your written word, before they even pick up the phone or visit you, then the battle is already won.
Social Sharing and SEO Benefits
The web is fiercely competitive and there’s a lot of noise making it difficult to get noticed. Our content marketing campaigns are all about creating quality content users love interacting with. If users love it, they’ll share it and link to it – giving your brand brilliant exposure and ranking you highly in search engines.
It’s no coincidence that many of the most successful online brands invest time and resources into the production of regular, interesting content for their audience to consumer.
Search engines such as Google have been quick to pick up on this and social sharing is one of the most influential ranking factors moving forward. Put the effort into content marketing now and quickly reap the benefits across social media, SEO and customer acquisition.