The perception of your brand is highly influenced by its visual presentation as it identifies the overall look of your marketing communications. We achieve effective brand identity by using all of your visual elements that create distinction.
Once we build your brand to become widely known in the market place, it acquires brand recognition.
The Recognition Process
Brand recognition builds furthermore into brand franchise as it receives a huge amount of positivity from within the marketplace. A goal in the brand recognition process is to have the market place identify your brand without the name of your company present. Even further more without seeing your brand at all.
For example, who comes to mind when you hear, “That was easy”. Yes, Staples among many others have done extremely well with their brand campaigns. How about, “I’m lovin’ it”? Don’t even need to say who that is right?