Project Description
The challenge
An old website lacking quality content, low social media presence, and no local creative partner for timely graphic design projects.
Woodgrove had an old website that was difficult for people to use. There was no benefit to their users or their retailers nor did it showcase any of the people and community groups they help. It lacked features, wasn’t responsive, and was in need of an overhaul. Their social media presence was weak and needed to be strengthened. They also needed a local creative agency to partner with for graphic design projects with quicker turnarounds and competitive prices.
The solution
A warm responsive website, social media promotions and contests, and a creative partnership for ongoing graphic design projects.
We created a brand new responsive website packed with features all on a Joomla platform for them to manage internally. It invoked their warm, community spirit in order to increase customer and retailer satisfaction. We implemented aggressive multi-channel social media campaigns including Facebook contests to elevate their social presence. Since partnering with Woodgrove, we’ve created many different campaigns from promoting sidewalk sales to Santa photos.
The results
Increased website traffic conversion rates and lowered bounce rates, doubled social media fan base and boosted customer loyalty.
The new website is user-friendly and responsive which has increased conversion rates by 35% and decreased bounce rates by over 50%. There is now a smarter integration with retailers and we’ve expanded the site to include intuitive and important content. Facebook fans have increased by over 100% and continues to climb. From their website through to all of their creative, Woodgrove now has a marketing strategy that will stand the test of time.
