Project Description
The challenge
A non-responsive website with old outdated copy and images.
Webacom had created their previous website but based on new market trends and technologies, it was time for an upgrade. A revamp was needed focusing on a new responsive design for mobile viewing and a boost in search engine rankings.
The solution
A new responsive website design, an updated products gallery, and an aggressive SEO strategy.
The brand that we previously established was used to rebuild the website on a new WordPress platform with a responsive template for self-management and mobile viewing. We updated the copy, utilized new photos, setup a new products gallery system, and also implemented the latest SEO strategies to help achieve top search engine rankings.
The results
Over 57% increase in traffic, 46% bounce rate reduction, and ongoing cost savings.
VI Equipment’s new responsive website has ultimately led to a more user friendly experience and features a new product gallery system for their customers to easily view their inventory. The improvement in search engine traffic and qualified leads is also due to a full Search Engine Optimization (SEO) overhaul. Since the launch of the new website, VI Equipment has seen a 57% increase in website traffic and a 46% bounce rate reduction thanks to the ability for users to view the website on their mobile devices.
