Project Description


The solution

A rebrand was completed, a classy and sophisticated responsive website was created, and an effective advertising campaign was implemented.

Dr. Hancock hired Webacom to create his original business name (Dr. Skin Laser), brand and first website that lasted many years. Dr. Hancock wanted to get more aggressive in his marketing and decided it was time to start a full service advertising campaign. Part of the new campaign was to upgrade the website built upon the latest web standards and to showcase his services in Nanaimo and Victoria. Therefore it was important that the new website was flexible, up to date and fresh. Other objectives included a re-brand of his logo to look more current, print advertising, mail drops, and video production.


The results

Tripled ROI, newly established brand awareness, 75% increase in traffic with hundreds of new website inquiries, and thousands of YouTube views.

Since Dr. Hancock allowed us to manage his advertising, his return on investment has tripled. The new website has received a 75% increase in traffic, and he is now able to track the results from print advertising using unique landing pages. From his website through to all of his marketing materials, Dr. Hancock has a fresh corporate identity, new advertising strategies, and a new website bringing in new business that will stand another test of time.

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Dr. Julian Hancock Dr. Skinlaser Medical Marketing Nanaimo Victoria

“Webacom offered us a complete marketing package to encompass all our needs. They were able to prepare and deliver a marketing plan that was both targeted and effective within budget. The entire team brings enthusiasm and commitment to a project and provides a highly flexible and professional service.”

Dr. Julian Hancock  – Dr. Julian A. Hancock Inc