Project Description
The challenge
A start-up with no established brand, no website, no way for potential customers to get more info online, and a lack of a digital marketing plan.
Armella’s Style in Design is a new business start-up located in the Comox Valley providing interior decorating, interior design, home staging, and professional organizing.
The owner has taken a number of courses and ready to start building up their portfolio. They wished to offer their services to all of Vancouver Island but had no plan in action to reach potential clients. In order to do so, they needed consultancy from marketing professionals.
The solution
A brand was established along with print materials and a website was created and optimized for top search engine results.
They had some ideas for a company name but needed our help to be sure it was correct. After putting our heads together we came up with the new name, “Armellas Style In Design” and the matching domain name was registered.
From there we created a brand identity including a unique logo, business card, and letterhead. A new responsive WordPress website was created and optimized to target searches from around Vancouver Island.
The results
Established brand recognition, new self-managed website with high search engine traffic, and ability to reach their target market.
Since the brand was established and the new website was launched, Armellas is now receiving regular inquiries through the website from around Vancouver Island allowing them to grow their business much more aggressively. The new website features a new photo gallery system for their customers to easily view their high end work.
To improve traffic and increase qualified leads, we performed a full Search Engine Optimization (SEO) overhaul that includes a competitive analysis. Now in Google, Armellas has number one rankings in Google and other major search engines for targeted keywords.
