Update – 29/4/2015:

This is an update about the recent Google mobile algorithm. Millions of web masters and business owners braced for what some are calling the largest change to Google’s algorithm in the past ten years, however all was speculation and there was no significant change, yet. Yes, the text “mobile-friendly” started showing up in mobile search but that change took place before April 21.

It may be a simple matter of time, perhaps a few more weeks to see changes but as usual all is shroud in secrecy. We read that the roll out is beginning in the US first, again speculation only.

We have had increased Spam and even phone calls from call centres prior to April 21 claiming huge losses if we don’t immediately comply and buy their wares. These types of people and companies are truly the scum of the earth and in many ways Google has enabled them to do so.

All in all this is extremely frustrating, why can’t we get the facts direct from Google, do we have to waste time guessing what may or may not happen.

The incredible massive control Google has on business owners is something we can’t even find a word for. Once again the 1% rs are controlling our lives while reaping profits in the billions all for their shareholders.

There is no question website owners should update their websites to mobile compatible, it’s just a matter of how fast this change is needed. If your website is the main source of revenue, yes this is an urgent change, do not leave it.

We’ll keep you updated as more develops in the next few weeks.

As many are aware the growing use of mobile phones for use online is increasing at extremely high rates. All demographics of users are now engaged on their smart phones.

The challenge is most websites are not mobile friendly. What does that mean? If you use your smart phone for searching for products and looking at websites you’ll notice distinct differences with some websites that you can barely read that require you to stretch the screen to read the text. Or worse you go to a website and there is no site, that typically means the site was built on what we call flash. It still has its use but mostly for movie trailers as its motion based software. Then you notice some websites you land on format perfectly, those are mobile compatible.

From what we have read online this may become one of Googles largest updates as it effects the use of Google search results on mobile phones. We won’t know the exact algorithms as those are private and owned by Google, however we have already noticed when using search on smart phones that mobile compatible websites show text that says “mobile-friendly”.

The jury is out on just how much this will effect 100’s of millions of websites after the deadline. We hope website owners look beyond just updating because you have too, think of the benefit to allow your customers to view your services and products in a far better viewing platform than in the past.

We agree with Google that this is needed, far too many websites are impossible to work with on mobile phones.

How to Make Websites Mobile Compatible

First go this Google link, insert your website address and see if your website is compatible. https://www.google.com/webmasters/tools/mobile-friendly/.

If the test fails there are two ways you can comply;

1) A plug-in that can be added to your website that creates a different version of your website. This method involves adding an “m” in the front of your domain that signals Google the site has a mobile version. This typically has less pages with a link to the non-compatible website. In our opinion this is more a band aid solution and can be troublesome. Here are some of the reasons;

a. You now have two websites, you can’t update one page on the main site and have the mobile version update, this needs to be done separately. This adds time and the risk an important update may be missed on your mobile version could easily happen.

b. This solution does not work for all websites, if your site is built upon nonproprietary software like Word Press, Joomla, Druple and more there are inexpensive modules you can purchase and install. If you have a proprietary website and/or very old HTML type site this option may not work.

c. Brand consistency can be difficult as the plug-in looks different than your main website.

2) Convert to Responsive Design. This is by far the best option, yes you need to rebuild your website, however the new design could last 5-10 years. The most important benefit is it’s like you have three websites in one that only requires updating in one place. Whether PC, tablet or mobile your new website will automatically adjust to the viewing platform. This may be the time to consider a different website platform like Word Press that is equally beneficial. If you need any assistance, have questions or just want to comment please feel free to do so. We anxiously await April 21/2015!!!