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Briefing Document
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Briefing Document
Briefing Document
First Name
*
Last Name
*
Email
*
Company or Business Name
*
Exactly how it should appear in the design.
Is there a deadline for this project?
Please select an approximate deadline if applicable
DD
MM
YYYY
Organization's Mission Statement or Core Values
Services or Products Provided
What style would you like to see represented?
Select no more than two.
Fresh
Modern
Sophisticated
Professional
Funky/Youthful
Natural/Earthy
Elegant
Retro
Kids
Target Audience
Male
Female
Both
Demographic Age
18-30
31-50
51-65
65+
Which logo style do you prefer?
Wordmark
Icon/Symbol
Monogram/Initals
Unsure
Is this a rebrand? If so, please link us to the existing brand and let us know what prompted the rebrand?
Are there any logos that you love?
Please provide links where possible.
Are there any logos that you hate?
Please provide links where possible.
Do you have a prefence for the typeface?
Script
Traditional / Serif
Modern / Sans Serif
Playful
Unsure
What applications might the new brand be used for?
Business Cards
Website
Social Media
Merchandise (ie. mugs, t-shirts etc)
Banners
Vehicles
Do you have a tagline or positioning statement that you would like to sometimes use with the logo?
This is also a service we offer, should it be required.
Please describe any external brands that this new logo and brand need to work with.
Does the new brand need to complement existing brands (logos, font, colours) or is it a stand-alone one?
Do you have any colour preferences?
See left for samples.
Dark/Bold
Warm/Rustic
Cool/Coastal
Soft/Pastel
Vibrant/Exciting
Earth/Natural
Notes
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