Briefing Document

First Name*

Last Name*

Email*

Company or Business Name*

Exactly how it should appear in the design.

Is there a deadline for this project?

Please select an approximate deadline if applicable

DD

MM

YYYY

Organization's Mission Statement or Core Values

Services or Products Provided

What style would you like to see represented?

Select no more than two.

Target Audience

Demographic Age

Which logo style do you prefer?

Is this a rebrand? If so, please link us to the existing brand and let us know what prompted the rebrand?

Are there any logos that you love?

Please provide links where possible.

Are there any logos that you hate?

Please provide links where possible.

Do you have a prefence for the typeface?

What applications might the new brand be used for?

Do you have a tagline or positioning statement that you would like to sometimes use with the logo?

This is also a service we offer, should it be required.

Please describe any external brands that this new logo and brand need to work with.

Does the new brand need to complement existing brands (logos, font, colours) or is it a stand-alone one?

Do you have any colour preferences?

See left for samples.

Notes