Branding

Logos 

Logo design is one of the most important aspects of your business, it needs to represent your brand and speak to your target demographic.

Graphics

Effective marketing materials and brand identifying products requires a creative and imaginative team to be unique & recognizable.

Print

Whether it’s a business card, rack card, brochure or a complex mail out, we’ll create enticing imagery to leave positive lasting impressions.

Concept

We love creating and re-creating brand concepts. Using colour, fonts and illustration, we brand companies in a way they’ll never forget.

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Building Your Brand

Branding is used to identify and distinguish your specific product, service, or business. Successfully getting your brand into the market will allow people to distinguish the psychological aspect from the experiential aspect.

Experiential branding aspects include all points of contact with your brand known as the brand experience. Psychological aspects, also referred to as the brand image, are the symbolic association between mind and expectations from the product or service.

We seek to develop and align the overall expectations behind your brand experience while also showcasing your unique qualities or characteristics.

Your brand is one of the most valuable elements in your marketing collateral as it demonstrates what you are able to offer in the marketplace. We specialize in the art of creating and maintaining your brand.

Brand Strategy

Brand strategy can be somewhat delicate and we are very careful to make sure your products or services are relevant to your target audience.

We use various strategies and consumer engagement channels to build brands. We use the most effective tools including the Internet in order to attract the attention of the consumers to your brand.

Utilizing new media and content marketing including a website, search engines, social media, and video in combination with ongoing public relations, events, and sometimes traditional media will drastically change the way your brand is identified and respected in the market place.

The perception of your brand is highly influenced by its visual presentation as it identifies the overall look of your marketing communications. We achieve effective brand identity by using all of your visual elements that create distinction.

Recognition

Once we build your brand to become widely known in the market place, it acquires brand recognition.

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The Recognition Process

Brand recognition builds furthermore into brand franchise as it receives a huge amount of positivity from within the marketplace. A goal in the brand recognition process is to have the market place identify your brand without the name of your company present. Even further more without seeing your brand at all.

For example, who comes to mind when you hear, “That was easy”. Yes, Staples among many others have done extremely well with their brand campaigns. How about, “I’m lovin’ it”? Don’t even need to say who that is right?