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Design Glossary

There will be times when you need to know what types of images to use for print, for the web.  Basic knowledge of some design language will help you more effectively communicate with your design company…

Pixel: Picture Element.  A single point of a graphic image.  Commonly seen when you zoom in on a low resolution image, smooth lines begin to break down into squares.

PSD: Photoshop Document.  Adobe products such as Photoshop and Illustrator are widely used to produce high quality images on the web.

.PNG, .GIF, .JPEG, .TIF: Various image formats have different strengths and weaknesses.

PNG: Portable Network Graphics – Used because of it’s lossless compression, progressive loading and transparency options.

JPEG (JPG): The standard image format for a wide variety of web and standard media formats such as digital cameras.  With compression, JPEG images can be reduced to approximately 5% of their original filesize making them load very quickly, though some detail is usually lost.

GIF: Graphics Interchange Format: Used for large images with very few colours.  GIF images can be compressed to be much smaller than JPEG images.  Used often in the mid to late 90’s for animations, before the proliferation of Flash animation.

TIF (TIFF): Tagged Image File.  File format used for desktop publishing and transferring data between devices such as scanners and file editing software.

Vector Graphic:  Vector graphics are defined by sets of mathematical points.  Vector graphics are quickly growing in use because of their lossless scalability and small filesize.

WYSIWYG: What You See Is What You Get – A type of website editor which allows you to edit webpages without having knowledge of HTML or PHP code.  Examples are Dreamweaver, Amaya, Frontpage and Adobe Contribute.

Web Glossary

To manage your website effectively, it will help to understand various protocols and terminology.  Do you know what cPanel is?  Our web and hosting glossary can help…

HTML: Hyper Text Markup Language.

PHP: “PHP Hypertext Preprocessor”, a commonly-used open-source scripting language.

HTTP: “Hyper Text Transfer Protocol”, a protocol for transferring web pages from a web server to a browser such as Internet Explorer or Firefox.

WWW: The World Wide Web.  The portion of the internet that uses interlinked pages.

cPanel: The control panel or administrative area for your domain and website.  You can add extra features, back up your site, create email accounts and even renew your domain here.

To access your control panel, enter into the address bar of your browser and when prompted – enter the username and password set up for you at the time of registration.  If you need help with this, please contact [email protected]

SEO Glossary

Understanding your Search Engine Optimization strategy is much simpler when you understand the language.  Webacom is committed to helping you succeed and prides itself on total transparency with all SEO strategies used on your site.

Black Hat SEO: A strategy of SEO that can involve cloaking, IP delivery, page hijacking, automated website creation and more.  Practitioners of Black Hat SEO tend to work to exploit Google’s algorithm to bring in the most amount of traffic in the shortest period of time – often with the goal of making money off of ads.  This strategy is very dangerous, as it can get your site banned from Google’s index.

White Hat SEO: The practise of working within Google’s guidelines to produce long term organic results.  While these methods don’t work as quickly as Black Hat methods, they do produce long term sustainable results that will keep your site generating traffic for years to come.

Link Juice: The value passed from one page to another via a link.

Link Bait: A piece of content that becomes extremely popular and generates a lot of discussion.  Referred to as ‘bait’ as these items are often sensational in nature and created with the sole purpose of gathering a lot of traffic in a very short period of time.

Page Rank (PR): Google’s metric that decides the overall importance of a page, based on the number of incoming links vs. the number of outgoing links.

Toolbar Page Rank: The green bar you may see on the Google toolbar or other tools.  Very, very general – this is not a reflection of actual page rank and should be mostly ignored.

Meta Tags: The ‘description’ and ‘keywords’ tags within the source of your site.  The keywords tag is not used for rankings, but is used for information retrieval.  The description tag is also not used for ranking, but can increase clickthroughs from search results.

SERPs: Search Engine Results Pages

Social Media: Community driven content.  Examples of Social Media sites are Facebook, MySpace, Digg, YouTube, Flickr, LinkedIn and Twitter.  Social media has been around for years and includes forums and blogs as well as more modern tools and applications.


I really enjoy art and would like to direct the design of my new website… should I dictate my own ideas to the design team?

Answer: Your creative input is encouraged and appreciated. However, our design team and marketing experts consists of hundreds of years of experience developing thousands of websites. In most cases, our customers that allow us creative freedom receive the maximum return on investment.

When my web design mockup was submitted, all of the text is in Latin… why?

Answer: Don’t worry! This is called Latin filler and is only used in the mock up stage so show you how your design layout will look. Once the design mock up is approved we proceed to develop your website, create a template and each page, then insert your actual content.

When my design mockup was submitted, there is space to the left and right of the design…why?

Answer: We design your website to the most common screen resolution of 1024 x 768. This means that the design is formatted to fit within this resolution. The space on each side of the design is for higher resolutions and larger monitors. This space is “variable” meaning it will fill the screen from left to right.

When my design mockup was submitted, my logo seems a bit small… can we make it bigger?

Answer: A logo is meant for brand recognition, not shouting it to your customers. The larger your logo, the more your website looks like an advertisement. The purpose of your site is to educate your customers and have them flow from your home page to your contact page. If they think it is an ad they will move on.

What does “vector” mean?

Answer: A vector graphic is a graphic image drawn in shapes and lines, called paths. These vector graphics are resolution independent that appear smooth and crisp regardless of how magnified the image is on screen. Images created in Adobe Illustrator are vector graphics.

I found some great images online that I would like to use on my new website, is this ok?

Answer: No, images copied from the internet are copyrighted and you risk copyright infringement if you use them on your website. It is best if you use your own photography, purchase stock imagery, or have us come out and do a photo shoot.

Does Stock Imagery cost extra?

Answer: Yes, but very inexpensive. Images for web use average about $5.00 per image.

Can I use my website graphics for my print materials?

Answer: No, websites are designed for a screen resolution of 72 dpi. Print files must be printed at 300 dpi so anything designed for web must be re-designed for print.

What is a domain and why do I need one?

Answer: A domain is an internet website address that is required for all websites online. Domain names typically end with a suffix that denotes the type or location of a resource (for instance, “.com” for commercial resources or “.ca” for resources based in Canada).

What is a hosting and why do I need it?

Answer: Once your website is completed the site must be placed on a web “Server” (a computer which is permanently connected to the Internet). This means that your site can be accessed anywhere around the world at any time. Every web page, email, file, or online service is stored (“hosted”) on a server.